What Are the Different Types of Banners?

The digital age may have lowered the monetary entry-point for eye-catching digital signage (like LED Signs, illuminated displays, and LCD monitors), but banners can still turn heads. And because they require less maintenance and start at a lower price, you can bet that small and medium-sized businesses will have at least one or two large banners for advertising, indoor and outdoor events, or branding lying around.

With great popularity comes a great bevy of different signage solutions. Banners are the swiss-army knife of marketing – not just because of their versatility but also their modularity. So many types of banners exist, and for almost any application, that choosing the right one is a little overwhelming for first-time buyers. Fret not, newcomer: we have compiled a list of the most popular banner types below. But first, let’s go over the characteristics that define a banner.

Though the dictionary may describe banners as being made of cloth, these days a banner can consist of several different materials, all with varying degrees of thickness, pliability, and durability. Banners are differentiated from flags by how they are displayed, rather than by color, shape, or designs. A banner will be attached at both ends, whereas a flag tends to be attached on a single side to a post or pole.

What is a banner?

Banners are long strips of material bearing a slogan or design, with the intent of representing a company, organization, government, or other entity. They are not rigid, unlike traditional signs.